THE LOGOS

    Today i want to explain history of the logos. I find that they are interesting.They have got suprising histories. I hope you will enjoy this essay J

APPLE :

When he was a child,Steve Jobs who,came from a poor family, had one apple for his lunch in the school.While his friends had a variety of meals,cookies and cakes,he had just one apple.Not only made this situation him upset but also it made him embarressed in front of his friends.Steve graduated from school and years have gone.Both the name of the computer brand which was founded in the town of Cupertino, California and is one the most famous brand among the firms and the logo of the computer brand are an apple.His childhood which passed with poverty inspired “an apple” to Steve Jobs.

ADİDAS-PUMA : 

The year was at the beginning of 1940s. Before The Second World War, two brothers opened a workshop to make and sell shoes.Adolph and Rudolph Dassler started this work together and they went on together for a while. After the war,Adolph said to his brother that he did not want to work with him anymore and he would open a new workshop. Rudolph was surprised and he said that it was nonsense.He claimed that they would be rival against each other and this made them go bankrupt. Adolph did not care about this warning and he opened his own workshop. After a period of time,they were strongly competing with each other. The name of Adolp Dassler’s workshop is ADIDAS. The company name was taken from its founder Adolph Dassler whose first name was shortened to the nickname “ADI”. Together with the first three letters of his surname it formed ADIDAS  and the name of Rudolph Dassler’s workshop is PUMA.

MERCEDES-BENZ :

Carl Benz produced a car and he searched a name for his new product. Then it occured to him an idea. He gave the name of his only daughter,Mercedes-Benz,to new car.Its star with three legs represent the powers of ground,water and atmosphere.

COCA-COLA :

 Dr.partner who invented Coca-Cola and his partner thought that two C letter would be suitable and wonderful and he designed the logo of Coca-Cola with his handwriting. Coca-Cola means delicious and fresh.

NIKE : 

 Jeff Johnson,who was one of the workers of NIKE,had a dream about Greek God,NIKE. While his boss was thinking of using “dimension 6” for his product,this dream changed the name of brand. With this way,famous sport store took the name of NIKE.